Hello, lovers. I am so ecstatic to share a glimpse of what we do around here. Paper Cliché is a full service design studio specializing in modern, romantic semi-custom wedding stationery. Think: understated elegance, organic minimalism, and high touch service. The main focus of our services being luxury print methods, premium materials, and a making the process as easy as possible for you.

Today, I wanted to break down some of the differences between our print offerings. If you’re a paper nerd or just want to know the basics, you’ll want to keep reading.

Digital Printing vs. Letterpress Printing:

A Journey Through Time and Technique

No matter the stage you’re at in your search for wedding invites, you’ve probably come across two standout techniques that each have their own special charm: digital printing and letterpress printing. Each method boasts its own unique history, aesthetic appeal, and practical benefits. At Paper Cliché, we believe in the beauty of both traditional craftsmanship and modern innovation, so let’s dive in to some key takeaways.

A Brief History

Digital Printing

Digital printing is a modern marvel that revolutionized the way we think about print. It found its roots in the late 20th century, with the advent of computer technology and the rise of personal printing devices. The first digital printers for commercial use started popping up in the 1990s, paving the way for what would become a cornerstone of the printing industry. Speedy, efficient, and versatile, digital printing allows for on-demand printing, enabling smaller runs without the hefty setup costs associated with traditional methods.

Letterpress Printing

On the other end of the spectrum lies letterpress printing, a time-honored technique that dates back to the 15th century. Johannes Gutenberg is often credited with ushering in this revolutionary printing method, which utilizes movable type to transfer ink onto paper. Fast forward a few centuries, and letterpress emerged as the gold standard for producing high-quality, tactile prints. Although it waned in popularity with the rise of offset printing and digital methods, a resurgence of interest in artisanal craftsmanship has revived letterpress in recent years, particularly among creatives seeking an authentic and tactile touch.

What is Letterpress Printing in the Modern Era?

The Process

Plates //

In modern day, letterpress printing begins with digital artwork. Graphic designers create designs using software, which are then transformed into photopolymer plates. These plates are developed using UV light to harden specific areas, forming the raised surfaces that will carry the ink. This method allows for intricate designs, custom typography, and layouts that were far more labor-intensive in the days of lead type.

Inking //

Once the photopolymer plate is ready, it’s inked using rollers that evenly distribute ink over the raised surfaces. This ensures that every detail of the design is filled with color during the printing process.

Pressing //

The inked plate is then pressed against the paper. The amount of pressure is carefully controlled—just enough to transfer the ink and create a slight impression in the paper, which is the hallmark of letterpress printing. Various types of presses can be used, including platen presses, flatbed cylinder presses, and antique presses, each lending its own character to the final product.

The Benefits of each Print Method

Digital Printing

Digital printing is a great option for beautiful, cost-efficient wedding invitations. Here are a few of its key benefits:

Speed and Efficiency //

One of the standout features of digital printing is its faster turnaround time.

Customization //

With digital printing, customization is king. Variable data printing allows businesses to personalize each print with unique images and text. This means every piece can be tailored specifically for your guests, such as adding guest names directly to menus.

Cost-Effective for Short Runs //

For small batches and one-off projects, digital printing presents a cost-effective solution. There are no additional setup fees associated with plate-making, enabling us to print smaller print runs.

Paper choices //

We offer a selection of FSC certified uncoated card in a curated color palette to suit your unique wedding aesthetic as well as our signature soft white 100# cotton card.

Letterpress Printing

While digital may dominate in speed and efficiency, letterpress printing offers its own unique set of benefits that make it irresistible. We might even say, we are OBSESSED and think you will be, too.

Tactile Quality //

One of the most notable features of letterpress is its ability to create a deep impression in the paper, resulting in a unique texture that invites touch. This creates depth that adds visual interest and elevates the overall impact of the design.

Ink Variation //

Due to the manual nature of ink application, letterpress prints often exhibit beautiful variations in ink density. This unpredictability contributes to the charm of each print, making every piece distinct.

Paper Selection //

Letterpress pairs beautifully with various paper types, particularly thick stocks like our doubly ply 220# cotton and handmade papers; these both possess a pillowy soft texture that holds the impression well. The choice of paper can significantly influence the final appearance and feel of the print.

Craftsmanship //

Letterpress printing is an art form that combines technology with traditional techniques. Many letterpress printers take great pride in their craftsmanship, often working meticulously to achieve a perfect result. This dedication to detail and quality is a massive draw for those seeking unique and artisanal heirloom keepsakes.

With its rich history and tactile appeal, letterpress printing offers a timeless approach to printmaking that resonates with those who value artistry and craftsmanship. While it may not boast the speed and efficiency of digital printing, the uniqueness and character of letterpress pieces provide a lasting impact that is truly one-of-a-kind.

Letterpress printing in matte gold on our 220# cotton card

Finding Your Fit

Ultimately, the choice between digital and letterpress printing comes down to your unique wedding paper needs and aesthetic preferences. Are you looking for a quicker turnaround? Digital printing is your go-to. Digitally printed Save the Dates can be in the mail to you within 2-3 weeks of approval and invitation suites as soon as 4-5 weeks. But if you crave a rich tactile experience with artisanal charm, then letterpress is surely your match. You’ll want to allow 5-6 weeks for letterpress suites including professional assembly.

At Paper Cliché, we believe in the beauty of print, whether it's a sleek, modern digital piece or a lovingly crafted letterpress design. Both techniques have their place, and they each tell a different story on the page.

Like what you see? Inquire today to get started on your boutique invitation suite design or order your sample kit so that you can see and feel paper types and print quality.